Our task
To promote the fact that Surfaceskins has just launched (the pads are placed on doors and are proven to reduce infection rates by 90%)
Our strategy
To profile the new CEO of the business, Brian Waligora, whose father used to be a doctor and fought against infection himself
Our tactics
We offered briefings between the CEO and journalists and sold in a series of press releases
Results
We secured 25 pieces of coverage mainly in the trade press – but also in the Daily Express online and print, profiling Brian to a national audience for the first time
