Our brief
To create headlines for London Food Tech Week – an industry event
Our strategy
To create news beyond the trade pages and focus on consumer focused mass media
Our tactics
Matched key events and speakers to relevant press, wrote long form opinion editorial along with a striking launch press shot and consumer event at Borough Market
Results
KPI’s were beaten by 182%. Coverage secured in 60 national news and lifestyle titles including Mashable, The Huffington Post, Daily Mirror, The Sun, New Statesman, Evening Standard and City AM
