Agency services

B2C PR

In a world of paid noise and declining trust, credibility is everything. Consumers don’t just buy products, they buy into stories they believe.

Our foundation in journalism means we craft narratives that are timely, relevant and genuinely newsworthy, not outwardly promotional.

B2B PR

At Aubergine, we deliver strategic, results-focused B2B PR for ambitious businesses across technology, sustainability, food and drink, health and professional services. 

Our point of difference is simple: we are journalist-led, because the strongest earned media is built on stories that stand up to editorial scrutiny.

Regional PR

In a media landscape increasingly dominated by national headlines and digital noise, regional PR remains one of the most powerful ways to build genuine connection.

From Yorkshire to the North West, Scotland to the Midlands, people trust what feels close to home because they are rooted in real people, real places and real impact.

News Generation PR

We specialise in creating news that gets noticed. Our approach to news generation goes far beyond traditional press releases, we actively uncover stories, generate insights, and produce content that resonates with journalists, audiences, and stakeholders alike.

By combining creativity, strategic thinking, and data-driven research, we help brands, businesses, and charities consistently secure earned media and build their reputation as thought leaders.

Thought Leadership

We transform client expertise into compelling stories that resonate with both journalists and audiences. Our goal is simple: help clients become authoritative voices in their sectors, build credibility, and create content that drives engagement and coverage.

Thought leadership isn’t just about promoting a product or service, it’s about providing insight, expertise, and a perspective that the media and public want to hear.

Media Relations

We don’t approach journalists as distribution lists we approach them as editors with specific audiences, pressures and editorial agendas. Our job is to make their lives easier by giving them stories worth telling.

Because our team comes from journalism, we understand what makes a pitch land. It’s not volume, it’s relevance. It’s not follow-ups, it’s timing. And it’s not press releases, it’s properly shaped narratives that feel like they belong in the news cycle.

PR Fulfilment

Aubergine’s PR Fulfilment Studio is a specialist, PR-led fulfilment service designed for influencer kits, press packs, buyer mailers, retail samples, VIP gifting and campaign seeding drops.

Because great campaigns don’t stop at the idea. They end when the box is opened. If you’re looking for a fulfilment partner that understands PR, storytelling and campaign impact, not just logistics, let’s talk.

We don’t just ship boxes. We create moments.

Market Research

What sets us apart is our unique combination of market research expertise, PR strategy, and newsroom experience. This means we not only uncover what your audience thinks and wants, but also identify angles that help your brand stand out in the media and marketplace.

Aubergine expert Jake brings over 20 years of market research experience, leading end-to-end projects across brand tracking, segmentation, concept testing, and behavioural analysis. He specialises in turning complex data into clear, actionable insights that inform strategic decision-making, product development, and audience engagement.

Studio and PR Photography

We create content that does more than look good it works hard across PR, social and digital channels. Our studio photography offering is designed to help brands build consistent, compelling visual storytelling, whether that’s for product launches, campaigns or ongoing content needs.

We work in partnership with local food photographer Matt McCormick, operating through our own in-house studio setup. This combination brings together agency-led creative direction with specialist food, drink and lifestyle photography expertise, giving clients high-quality imagery with strategic purpose behind every shot.