Our task
To launch a range of superfood-inspired soups to the consumer media
Our strategy
To own the winter season by placing Glorious Soups as the thought leader on the season’s health and lifestyle
Our tactics
Conducted a survey of 2,000 people to uncover how Britain will approach food and lifestyle in winter 2016. We backed up the findings with an in-depth report written by a leading food futurologist and an infographic
Results
Coverage secured in 13 national news and lifestyle titles including The Telegraph, The Huffington Post, Daily Mail, Waitrose Weekend and Your Fitness magazine
