Our task
To launch a smart technology device that enables the user to create a microclimate at home, work or at the gym
Our strategy
To replicate the feeling of temperature control by launching the product at a London Spa and inviting UK’s leading consumer titles to try out a “Heat and Ice” experience
Our tactics
We sent out beautiful invitations to select journalists and planned a luxury day of heat and ice treatments with an opportunity to try out the device personally and take it home
Results
Attendees included Red, Good Housekeeping, Prima, Telegraph, Daily Mail, ES Magazine, Stylist and Top Sante
