Junior PR Account Executive Isabelle Ellerington-Holden joined us in May 2023. Join us as Isabelle shares her experience at Aubergine so far…
Well, where to start? Aubergine- what a wonderful team to be a part of.
I started my placement here last month- and I can already tell that the summer ahead is going to be very bright! My time at Aubergine up until now has been a whirlwind- a challenging yet highly rewarding journey.
Aubergine PR Intern- Isabelle Ellerington-Holden
So, what does a day as a Junior PR Account Executive at Aubergine look like?
Getting straight to the grind, I begin each morning searching for potential stories for our lovely clients. Recently the focus has been all things heat-related, and I’m sure you can understand why! For those overseas and perhaps unaware of what I’m referring to, we’ve been in the midst of a heatwave here in the UK. And, gosh, hasn’t it been hot!
After carefully selecting any relevant press calls, I send these to Verity and Emma- awaiting their approval. While the geniuses work their PR magic, I log any coverage for our fabulous clients. And recently, we’ve enjoyed some huge successes.
Diving deep under the sea for World Ocean Day on 8 June, our mermaid campaign for our lovely client- Be The Future- made a huge splash both in the UK and overseas in Sydney. In the run-up to the awareness day, I assisted in contacting journalists up and down the country- pitching our unique story. And as you can imagine, there was lots of interest! Who wouldn’t want a visit from a totally-mermazing spectacle?
Securing coverage in The Times, BBC Look North and Channel Ten in Australia (just to name a few) - the ocean campaign certainly made waves and truly marked Team Aubergine as experts in sustainability PR.
For me, seeing Yorkshire mermaid Helen Hill from Be The Future appearing on BBC Look North was a real highlight. Taking over 300 hours to create, made from hundreds of plastic bottles and other waste products, it’s no surprise that her spectacular tail wowed viewers.
Another key part of my role at Aubergine is managing our social media. With interactions online at an all-time high, maintaining engagement on platforms such as Instagram and Facebook is hugely important.
And, of course, keeping our content current is vital.
Last month, the first-ever Organic Textile Week took place in the UK- seven days dedicated to shining a light on certified organic textiles in the UK whilst also fighting greenwashing.
So, to mark the occasion I created an Instagram reel sharing the contents of the gorgeous organic goodie boxes, created by our awesome client Organic UK.
The video featured the unboxing of a series of organic textile products and food goodness, accompanied by the classic hit by Sam Cooke- (What A) Wonderful World. And if we all strive to become more organic, it certainly can be a wonderful world!
In the world of PR, every day is different. And this is what I love most. There’s a real sense of mystery. With endless possibilities- as a Junior PR Account Executive at Aubergine, you never know what tomorrow may bring.