We are delighted to be shortlisted for an award at this year’s PRmoment Awards.
We are up for Media Relations Campaign of the Year for our work with eco pregnancy test Hoopsy.
After winning the PRMoment’s New Agency of the Year in 2019 and the Media Relations 2020 award, we’re going for the hattrick!
We have carved a niche within sustainability and have created head-turning campaigns which consistently beat KPI’s and contribute to the growth of its global clients.
We were tasked with launching Hoopsy’s eco 99% paper pregnancy test to the UK market, creating a launch product release which was followed up with a series of emotive founder interviews, profiles and newsjacking.
The campaign achieved coverage with a circulation of 378 million in 77 titles including Women’s Health, Mail Online, the Mirror and Marie Claire. The coverage and media attention has opened doors for national retail listings such as Superdrug and Whitworths Chemists, and funding for the startup.
Aubergine’s co-director, Verity Clarke, commented: “We’re so proud that Aubergine has once again been shortlisted in the PRmoment Awards. We pride ourselves in our unique virtual team of experts, many of whom are former journalists, and our ability to meet so many different client briefs across numerous sectors.
“Femtech and sustainability really are in our wheelhouse, so we’re thrilled our media relations campaign for Hoopsy has also been recognised. We’re now appointed on an ongoing retainer basis by the brand thanks to our success with this media push.”
