Our task: To launch Hoopsy’s eco 99% paper pregnancy test to the UK market
Our strategy: Creating a launch product release then following up with a series of founder interviews & profiles
Our tactics: Send out the launch release far and wide to create a real buzz then follow-up with pitches on Lara’s incredible story. After trying for a baby aged 45 via IVF and embryo donation, she realised how many tests were going to landfill - so decided to set up Hoopsy.
Results so far: Only three months we had achieved coverage with a circulation of 378million in 41 titles including Women’s Health, Mail Online, the Mirror and Marie Claire. For every £1 spent on the campaign we’ve achieved an ROI of £7.
Profiling Hoopsy Founder Lara Solomon in the UK’s best media