Our task: To create further buzz for eco pregnancy test brand Hoopsy following their launch into the UK market
Our strategy: Following the launch with a thought leadership campaign, first of all targeting World Menopause Month (October)
Our tactics: Working with Hoopsy’s clinical content advisor, Dr Alice McGee, to create a thought leadership pitch focusing on the perimenopause, which is often overlooked as a topic in the media. We first of all pitched out the short synopsis then followed up with the full article, focusing on news and lifestyle press. The topic was: “How to try for a baby in the perimenopause”
Results: After just two weeks of pitching we secured three pieces of coverage focusing on the topic of the perimenopause, in Grazia magazine, Metro online and Belfast Telegraph
Profiling Hoopsy Founder Lara Solomon in the UK’s best media