Our task: To create a high impact campaign for Organic September 2022 with the key message: “If nature had a voice, it would choose organic”
Our strategy: Actually give nature a voice for the first time by launching an online petition asking the new PM to take action to save nature in her first 100 days in government
Our tactics: We launched the petition on Change.org ahead of Organic September to build momentum and coverage in the run-up – we worked with renowned children’s illustrator Kate Pankhurst to create an image to encompass the campaign. We built on this with a head-turning press shot showing insects actually protesting holding miniature placards at an organic farm near Newcastle - this follow-up story was launched at the start of Organic September.
Results: The online petition went viral with over 47,000 signatures – when it hits 100,000 it will be debated in parliament. We achieved 30 pieces of coverage including stand-out hits in the Telegraph newspaper, Delicious magazine and BBC Radio Newcastle
