London Food Tech Week 2017

Our brief

To create headlines for London Food Tech Week – an industry event

Our strategy

To create news beyond the trade pages and focus on consumer focused mass media

Our tactics

Matched key events and speakers to relevant press, wrote long form opinion editorial along with a striking launch press shot and consumer event at Borough Market

Results

KPI’s were beaten by 182%. Coverage secured in 60 national news and lifestyle titles including Mashable, The Huffington Post, Daily Mirror, The Sun, New Statesman,  Evening Standard and City AM

The Ice Co: World Cup 2018 campaign

Our task

To generate coverage over the pivotal warm summer months and drive people to buy The Ice Co products

Our strategy

 Hook onto the World Cup as a key time to be buying ice, and create original news securing national news coverage

Our tactics

Developed a news-driven survey which found Millennials were shunning the pub and drinking beer during the 2018 World Cup – and were instead are hosting parties at home

Results

24 pieces of coverage secured in the consumer media, including hits in Daily Mirror, Daily Express, Sunday Express and Women’s Health. We reached an audience of just under 3million people across the UK

Dining Out Isn’t Dead

Our task

London tech disruptor Flyt tasked Aubergine with supporting investor relations by profiling Flyt outside of just in the ‘easy win’ hospitality press.

Our strategy

To develop a news generation campaign that would secure news headlines in the tech, business and national consumer media, driving awareness of Flyt’s innovative platform to streamline restaurant operations.

Our tactics

We created the ‘Dining Out Isn’t Dead’ campaign in which we commissioned a YouGov survey which delivered the strong headlines and stats we needed. Using our journalistic research and writing skills we then wrote a bespoke 14-page 4,500 word thought leadership report weaving in these insights, as well as commissioned three infographics. We launched all of the materials via a press tour in London.

Results

KPI’s were beaten by 200%, securing 30 pieces of coverage in the target press, including The Times newspaper, The Times online, Yahoo! News, the Daily Star and The Telegraph online. The CEO Tom Weaver (above) was invited to speak at high-profile industry events and a government roundtable. Web hits increased by 22%, Flyt was included in 100 fastest growing companies 2019 list and £3 million was raised in funding.