Our task
London tech disruptor Flyt tasked Aubergine with supporting investor relations by profiling Flyt outside of just in the ‘easy win’ hospitality press.
Our strategy
To develop a news generation campaign that would secure news headlines in the tech, business and national consumer media, driving awareness of Flyt’s innovative platform to streamline restaurant operations.
Our tactics
We created the ‘Dining Out Isn’t Dead’ campaign in which we commissioned a YouGov survey which delivered the strong headlines and stats we needed. Using our journalistic research and writing skills we then wrote a bespoke 14-page 4,500 word thought leadership report weaving in these insights, as well as commissioned three infographics. We launched all of the materials via a press tour in London.
Results
KPI’s were beaten by 200%, securing 30 pieces of coverage in the target press, including The Times newspaper, The Times online, Yahoo! News, the Daily Star and The Telegraph online. The CEO Tom Weaver (above) was invited to speak at high-profile industry events and a government roundtable. Web hits increased by 22%, Flyt was included in 100 fastest growing companies 2019 list and £3 million was raised in funding.
