Launching a brewery during lockdown

Our task: To launch a Leeds-based craft brewery online shop during the pandemic

Our strategy: To have a drumbeat of news coverage using business, lifestyle and trade angles to maximum effect.

Our tactics: We created multiple versions of the same press release supported by striking photography fit for the relevant press

Results: Coverage secured in Yorkshire Post, Morning Advertiser, the Metro and several pieces in the Telegraph. The coverage has also led to collaborations with larger breweries such as Vocation, Kirkstall and Beavertown.  The coverage also served as social content and was shared online and trended within the craft beer community leading to on-trade listings, online purchases and wholesaler listings.

Standing Up For British Standards with WWF

Our task: To work with non-profit specialists Glimpse on behalf of their client WWF to support the hyper local campaign to Stand Up For British Food Standards in the wake of Brexit and target three key towns in the north of England.

Our strategy: To create a formidable news package, local artists were commissioned to build a scarecrow which give a nod to local history and personality. The scarecrows bring a serious message to the town that British food standards are under threat, while calling on MPs, food producers, businesses and shoppers to get involved in the campaign.

Our tactics: Supported with a far reaching YouGov survey, colourful press photography and thought leadership in a short, sharp 5-week campaign

Results: An audience of 4.8 million was reached with a £1.70 return on the investment (per £1 spent). Coverage secured on BBC Radio, Yorkshire Post, Dewsbury Reporter, Stoke Sentential and Bishop Auckland News