Our task: To work with non-profit specialists Glimpse on behalf of their client WWF to support the hyper local campaign to Stand Up For British Food Standards in the wake of Brexit and target three key towns in the north of England.
Our strategy: To create a formidable news package, local artists were commissioned to build a scarecrow which give a nod to local history and personality. The scarecrows bring a serious message to the town that British food standards are under threat, while calling on MPs, food producers, businesses and shoppers to get involved in the campaign.
Our tactics: Supported with a far reaching YouGov survey, colourful press photography and thought leadership in a short, sharp 5-week campaign
Results: An audience of 4.8 million was reached with a £1.70 return on the investment (per £1 spent). Coverage secured on BBC Radio, Yorkshire Post, Dewsbury Reporter, Stoke Sentential and Bishop Auckland News