Aubergine shortlisted for major tech accolade

Aubergine has been shortlisted as Technology Agency of the Year in the 2019 PRmoment Awards for the North.

Since establishing less than 12 months ago, Aubergine, like its clients, are disrupting the food and tech space.

Carving a niche within tech and food, the pet passion of its two directors, Aubergine has created head-turning campaigns which consistently smash KPIs.

The team of two, which works with a network of highly experienced consultants across the UK, has secured over £100k of new business in eight months, working with Flyt, London Food Tech Week, Evapolar, Slingsby Gin, Carthy & Black, Glorious Soups and Surfaceskins. Their creative campaigns have also led them to work alongside NASA, Jamie Oliver Group, Deliveroo and UberEats.

Aubergine’s co-director, Emma Gardner, commented: “From winning a nine-way pitch against established London agencies to work with tech company Flyt, to launching the world’s first Food Tech Village in London, Team Aubergine prides itself on bringing passion and enthusiasm to all client briefs. We’re a team of experienced former journalists who all have unique behind-the-scenes experience of the media and I’m thrilled this has been recognised in being nominated for this prestigious award – especially as we’re such a young company.”

Aubergine takes Flyt

Aubergine has been awarded the PR contract for disruptive London-based tech company, Flyt.

The Leeds-based consultancy, specialising in the food, tech and health industries, secured the contract after a nine-way pitch and has started its trade and consumer media campaigns programme immediately.

Flyt enables hospitality operators to integrate new and existing technologies within one innovative streamlined platform, increasing efficiency through ordering and payment and boosting customer satisfaction.

Flyt powers technology in over 2,500 locations in the UK and clients include JustEat, Pizza Express, Wahaca, Nandos and KFC.

Trade Marketing Director, Dominic Atkinson, said: “Aubergine really stood out during the pitch because of their creative, journalist-led approach and their clear passion for what they do. As former journalists themselves, it was clear they know the media industry inside out and have delivered incredible ROI for previous clients. I’m confident they’re the best agency to help us grow and reach new markets.”

Former BBC and Channel 4 News journalist and Aubergine founder, Emma Gardner, said: “We were delighted to join the “Flyt crew” and look forward to growing awareness of this innovative technology which is disrupting the hospitality industry. The team here at Aubergine is passionate about food and technology – so it’s such a thrill to be appointed to work with a company that fuses both of these sectors together.”