Aubergine has been awarded the PR contract for disruptive London-based tech company, Flyt.
The Leeds-based consultancy, specialising in the food, tech and health industries, secured the contract after a nine-way pitch and has started its trade and consumer media campaigns programme immediately.
Flyt enables hospitality operators to integrate new and existing technologies within one innovative streamlined platform, increasing efficiency through ordering and payment and boosting customer satisfaction.
Flyt powers technology in over 2,500 locations in the UK and clients include JustEat, Pizza Express, Wahaca, Nandos and KFC.
Trade Marketing Director, Dominic Atkinson, said: “Aubergine really stood out during the pitch because of their creative, journalist-led approach and their clear passion for what they do. As former journalists themselves, it was clear they know the media industry inside out and have delivered incredible ROI for previous clients. I’m confident they’re the best agency to help us grow and reach new markets.”
Former BBC and Channel 4 News journalist and Aubergine founder, Emma Gardner, said: “We were delighted to join the “Flyt crew” and look forward to growing awareness of this innovative technology which is disrupting the hospitality industry. The team here at Aubergine is passionate about food and technology – so it’s such a thrill to be appointed to work with a company that fuses both of these sectors together.”
