Aubergine wins New Agency of the Year at PRmoment Awards 2019

Leeds PR and content agency, Aubergine, has won New Agency of the Year in this year’s PRmoment Awards for the North.

Hosted at the Hilton Deansgate, Manchester, on Wednesday 13 March, the awards celebrate excellence and recognise outstanding campaigns and exceptional talent in the UK PR and Communications sector.

A firm fixture on the PR calendar, the PRmoment Awards are judged by eminent senior in-house and agency-side communications professionals.

Competing against already established award-winning agencies, the win recognises that despite only having been established for less than 12 months, Aubergine, like its clients, are disrupting the food and tech space. 

The agency, consisting of a team of two Directors, Verity Clarke and Emma Gardner, work with a network of highly experienced consultants across the UK and has secured over £100k of new business in eight months, working with Flyt, London Food Tech Week, Evapolar, Slingsby Gin, Carthy & Black, Glorious Soups and Surfaceskins. Their creative campaigns have also led them to work alongside NASA, Jamie Oliver Group, Deliveroo and UberEats.

Aubergine’s co-founder, Emma Gardner, commented: “We are delighted to be given the prestigious accolade of New Agency of the Year in this year’s PRmoment awards. From winning a nine-way pitch against established London agencies to work with tech company Flyt, to launching the world’s first Food Tech Village in London, Team Aubergine prides itself on bringing passion and enthusiasm to all client briefs. As a team of experienced former journalists and knowledgeable consultants, who all have unique behind-the-scenes experience we will look to continue to innovate in the tech and food PR landscape.”

Aubergine’s co-founder, Verity Clarke added: “The last year has been an incredible journey– from setting up an agency, developing our business model and acquiring some incredible clients. It’s therefore great to see Aubergine being recognised by our peers and is a testament to how far we have come in such a short space of time.”

Aubergine has the right culture for leading kefir brand

PR and content agency, Aubergine, has been awarded the PR contract for leading kefir producer, Chuckling Goat.

The Leeds-based consultancy, specialising in the food, tech and health industries, secured the contract after approaching the brand directly.

Chuckling Goat weren’t actively looking for PR support due to having exceptional in-house expertise, securing support from Fearne Cotton and BBC Radio Four’s The Archers plus authoring three books on kefir and fermentation.

Shann Jones, Founder of Chuckling Goat, said: “Aubergine really stood out because they have a clear passion for what they do and they were customers of the brand. Like me, they are former journalists so there was a real affinity between us. They put their heart and soul into the pitch and really impressed us. It’s an exciting time for Chuckling Goat and I’m looking forward to growing and reaching new markets with Aubergine.”  

Since establishing less than 12 months ago, Aubergine, like its clients, are disrupting the food and tech space. Founded by former BBC and Channel Four journalist Emma Gardner and experienced PR practitioner Verity Clarke, Aubergine works with a network of highly experienced consultants across the UK to produce PR and content campaigns.

Aubergine co-founder, Emma Gardner, said: “Gut health and the kefir market is hot news at the moment and our head was turned by the wonderful customer experience from Chuckling Goat. The packaging, the quality product, the testimonials and the science backing really got our head spinning with PR ideas so we HAD to get in touch to show what we could do. We are so pleased we did.”