PR and content agency, Aubergine, has been awarded the PR contract for leading kefir producer, Chuckling Goat.
The Leeds-based consultancy, specialising in the food, tech and health industries, secured the contract after approaching the brand directly.
Chuckling Goat weren’t actively looking for PR support due to having exceptional in-house expertise, securing support from Fearne Cotton and BBC Radio Four’s The Archers plus authoring three books on kefir and fermentation.
Shann Jones, Founder of Chuckling Goat, said: “Aubergine really stood out because they have a clear passion for what they do and they were customers of the brand. Like me, they are former journalists so there was a real affinity between us. They put their heart and soul into the pitch and really impressed us. It’s an exciting time for Chuckling Goat and I’m looking forward to growing and reaching new markets with Aubergine.”
Since establishing less than 12 months ago, Aubergine, like its clients, are disrupting the food and tech space. Founded by former BBC and Channel Four journalist Emma Gardner and experienced PR practitioner Verity Clarke, Aubergine works with a network of highly experienced consultants across the UK to produce PR and content campaigns.
Aubergine co-founder, Emma Gardner, said: “Gut health and the kefir market is hot news at the moment and our head was turned by the wonderful customer experience from Chuckling Goat. The packaging, the quality product, the testimonials and the science backing really got our head spinning with PR ideas so we HAD to get in touch to show what we could do. We are so pleased we did.”