Our task: We were appointed just two days before tech firm PatSnap were due to appear at a House of Commons summit on intellectual property – they wanted to get coverage, quickly and broadly, on the event
Our strategy: To not only target PatSnap’s peers but also its customers by creating four press releases, each of which was targeted to a different key media sector
Our tactics: We carried out an hour-long interview with one of the company’s key thought leaders which helped us inform the press releases. We issued the press releases the day before the event then created a new version integrating comments from the summit on the day of the event itself
Results: Despite the quick turnaround on the project we managed to secure 13 pieces of coverage across all four of the company’s target media sectors. The total circulation for the media coverage was 400,000 and PatSnap used the coverage as a sales tool in the coming weeks for its products