It’s been a healthy start to 2022 for our boutique agency with two new business wins in the health and wellbeing space to kick off the year.
We’ve been appointed by GoBeDo to launch the brand’s new Immune Boosting Peppermint Gum to the UK market. Initial scientific studies show the product could be an effective method of protection against Covid-19.
We also secured a contract to promote online health coach Shelley Booth. Shelley is best known for the revolutionary Feel Look Be lifestyle and exercise program, but has just launched a new range of supplements to support optimal health. Aubergine has been tasked with amplifying the news of these new products as well as securing thought leadership opportunities for Shelley.
Shelley Booth commented: “So far, I’ve been really impressed by how nimble Aubergine are as a team. As former journalists they’re brilliant copywriters and I’ve been so happy with the coverage they’ve achieved for me already.”
Henry Colyer, head of marketing at GoBeDo, said: “Aubergine really stood out in the pitch stage due to their journalistic credentials - it’s obvious they know what makes journalists tick. I’m really excited to work with them to shout about GoBeDo’s new Immune Boosting Gum.”
Aubergine director and co-founder, Verity Clarke, commented: “We’re so thrilled to kick off 2022 with such a healthy start. Both GoBeDo and Shelley Booth are dream clients for us as they’re in the health and wellbeing space but they’re also both launching new and exciting products to market.”
Aubergine is a virtual agency founded by former BBC and Channel 4 News journalist Emma Gardner and experienced PR practitioner, Verity Clarke. The team has substantial credentials in the health and wellbeing space including successful campaigns for Surfaceskins, Glorious Soups, Fitbakes, One Year No Beer and Vitamin Angels UK.