supplements

Aubergine “tackles” PR for health & supplements brand

Verity Clarke and Emma Gardner, both former journalists, have had resounding success with achieving coverage for the health brand.

We’ve been super busy in recent months working on the PR for leading supplement brand fourfive, amplifying its media presence and supporting its ambitious growth plans.

Founded by ex-international rugby players George Kruis and Dom Day, fourfive was created to provide high-quality, trusted supplements designed for active lifestyles. The brand’s range includes clean, tested and effective products such as hydration formulas, functional mushroom blends and CBD oils –  developed with athlete-grade quality and many products have Informed-Sport certification.

The appointment comes as fourfive continues to expand its presence in major retailers, including Holland & Barrett, Sainsbury’s and Amazon, whilst also increasing its direct-to-consumer sales.

Commenting on the partnership, George Kruis said: “We’re excited to work with Aubergine to elevate our brand’s profile in the media. Their expertise in the health and wellness space, alongside their results for other fast-growth brands, made them the perfect fit for fourfive.”

Aubergine has a strong track record in the wellness sector, having worked with brands such as Hoopsy, Tonic Health and Go Low to secure national media coverage, influencer relations and drive brand awareness.

Co-Founder and Director of Aubergine, Emma Gardner, said: “fourfive is a brand that really knows how to stay ahead of the pack, and we’re thrilled to be in their scrum. We’re ready to kick off a winning PR campaign and tackle brand awareness head-on. We know fourfive plays to win, and we can’t wait to help them score big in the press.”

Healthy results for immunity brand, Tonic Health

Our task: Fast-growth plant-based immunity brand, Tonic Health, invited Aubergine to put forward ideas on how to drive further awareness about its range of innovative high dose vitamin supplements.

Our strategy: On behalf of Tonic Health, we developed a wide-ranging survey of 2,000 people in the UK examining attitudes towards immunity within the context of the pandemic. Our strategy was to use the survey to cement Tonic Health as a thought leader in the field of immune health, whilst ensuring key messages hinting to the product range were present in all coverage.

Our tactics: We created several press releases tailored to high-end media, tabloids and lifestyle press weaving in the most newsworthy statistics. For example, we uncovered that a significant proportion of young people were suffering symptoms of immune health but weren’t worried about a second wave of coronavirus.

The press releases were accompanied by a rich bank of expert comment written by us on behalf of Tonic Health’s in-house expert, the UK’s ‘Plant Power’ doctor, Dr Gemma Newman.

Results: We secured 10 pieces of national news and lifestyle coverage, reaching over 23 million people. Coverage highlights were in the i newspaper, Metro, Daily Mail, Chat magazine, Women’s Fitness, Daily Express and the Mail On Sunday. All titles mentioned Tonic Health and weaved in key messages around vitamin intake and immune health.