Our task: To takeover the PR and media relations on behalf of growing rum brand The Duppy Share after the current PR team ran out of steam
Our strategy: Create a full calendar of activity to create a drumbeat of news coverage maximising on seasonal calendar events. Focus on Father’s Day for upcoming launch of personalised rum bottles
Our tactics: For the Father’s Day launch, we created a master press release to issue to the press plus sent personalised bottle samples to journalists
Results: Within our three month contracted period we secured 10 pieces of coverage and generated an online readership of 142 million. This included stand out pieces in Esquire, Stylist, Shortlist and The Sun for Father’s Day