We’re over the moon to announce Aubergine has been shortlisted for no less than THREE top industry awards, which are due to be announced in May.
We’re shortlisted for PR Agency of the Year at the 2022 Prolific North Champions Awards. At the PRmoment Awards 2022 we’re up for two gongs; Best Use of Research and Boutique Agency of the Year.
For the Best Use of Research award, we worked with climate charity Hope For the Future on two major surveys of the British population comparing attitudes before and after the COP26 climate summit.
We commissioned Opinium to carry out two nationally-representative surveys before and towards the end of climate change summit COP26, and used the results for national and regional stories which also included case studies. We worked with an independent market research consultant to write effective questions in order to create the best possible news angles.
In a two-week window, the campaign received 59 pieces of coverage with a readership of 448 million, including pieces in Evening Standard, Mail Online, the Independent and a swathe of regional media. Constituents used the media coverage to leverage meetings with their MPs to lobby on local climate issues.
Being shortlisted for Best Boutique Agency is big news for us. Winner of the PRmoment Awards’ New Agency of the Year in 2019, we’ve thrived since then in a challenging climate. Set up for remote working before the pandemic hit, our team of former journalists and PR experts consultants has levelled up its client base in 2022.
We’ve managed to carve a niche within sustainability particularly in food tech, a fast growth industry worth £250billion tackling climate change and a growing population’s health issues.
We’re proud to have created head-turning campaigns which consistently beat KPI’s and contribute to the growth of their global clients.
Our agency has seen a 50% growth in the last 12 months and makes a six-figure profit thanks to low overheads - all during a very challenging time for the PR industry as a whole.
The awards ceremonies are in May and we’ll be attending keeping all our fingers and toes crossed for at least one win - watch this space…