Our task: To maximise a new listing in Tesco for condiment brand Dr Will’s and increase brand awareness
Our strategy: Everyone has ketchup in the cupboard and associates it with big brands so we wanted to lead the conversation and become associated with a more modern way to enjoy condiments
Our tactics: To create a far reaching survey and compelling thought leadership content package alongside product placement and reviews. We backed up the credibility of our survey by using a food psychiatrist to analyse our answers
Results: Coverage secured in EVERY tabloid and broadsheet newspaper on the news stands. Campaign returned £45 for every £1 spent on PR