Our task: Chuckling Goat tasked Aubergine with amplifying the news to the media that the company had been recognised by the Parliamentary Review as an example of best business practice in the UK
Our strategy: Highlighting business owner Shann's expertise and the business' turnover for national press. Emphasising 'success despite Brexit' angle for regional press in Wales
Our tactics: We developed a series of press releases tailored to different media audiences; national business press and regional newspapers/online. We also offered one-on-one interviews with Shann to national press and broadcast media
Results: We secured 13 pieces of coverage for the story across national, regional and trade media, including pieces in The Telegraph print and online, Daily Express print and online and BBC Radio Wales. The campaign reached an audience of over one million people. Aubergine was appointed on a retained basis with Chuckling Goat as a result of the success of the project
