We’re thrilled to reveal we’ve been appointed by international charity Vitamin Angels to launch their UK programme, Vitamin Angels UK, and raise awareness of childhood food insecurity. With two toddlers in nursery of our own, it’s a cause very close to our hearts.
Our winning pitch concept was to launch the first ever National Childhood Nutrition Day on June 9 2021, to raise awareness that one in four children in the UK lack access to nutritious food.
Working in partnership with the National Day Nurseries Association (NDNA), Vitamin Angels UK delivers free weekly nutrient-dense and vitamin-rich packages to six nurseries in England containing fruit, vegetables and protein-rich foods.
Over four hundred children from low income families are benefiting from the scheme as it helps give them a quality diet they otherwise wouldn’t have. The nurseries are in Manchester, Grimsby, Darlington, Scunthorpe, Wolverhampton and Leominster.
Shannon Burke, vice president of marketing at Vitamin Angels UK, said: “We appointed Aubergine because of their experience, passion and authentic enthusiasm for our mission - and we loved their idea for launching an awareness day. We’re facing a childhood food insecurity crisis here in the UK and we need to act now. Through our donations and the support of our Corporate Partners, we aim to increase our program to more nurseries in the UK by the end of 2021.”
Aubergine director and co-founder, Emma Gardner, said: “With both Aubergine directors having toddlers at nursery, Vitamin Angels UK’s work is very close to our hearts. We’re so excited to have been appointed by the charity to shout about their incredible and valuable work - and we can’t wait to see the launch of the UK’s first National Childhood Nutrition Day.”