FMCG

A product placement campaign with "buzz"

Our task: To work with honey brand Hilltop to create buzz for their NPD and current range to make honey more than an occasional store cupboard purchase.

Our strategy: This was the first time the brand had engaged a PR agency so we simply started with product placement, CEO profiling and added value through recipes and newsjacking

Our tactics: A steady drum beat of news releases, feature submissions and high-quality images and sampling. 

Results: An audience of 17 million was reached with a £31 return on the investment for every £1 spent.  Coverage secured on LadBible, Daily Express, The Sun, The Mirror, BBC, The Times and Olive