Our task: To maximise the publicity for Organic September (Aubergine appointed 10 days before 1 Sep 2020)
Our strategy: To create a media stunt, survey and compelling thought leadership content package to target every last minute opportunity possible in a short timeline
Our tactics: Held a pop up organic shop in a tree in central London for journalists, influencers and members of the public learn more about the benefits of shopping organic
Results: Coverage secured in Telegraph, Guardian, The Sun plus trade and regional titles