PR and content agency, Aubergine, has been awarded the PR contract to manage two retail brands on behalf of leading bakery manufacturer, Nicholas & Harris part of the Finsbury Food Group.

The virtual PR consultancy, specialising in the food, tech and health industries, secured the contract after a 4way pitch.

Nicholas & Harris products are stocked in Sainsbury, Ocado and Waitrose with retail brands Vogel’s and Livlife, Aubergine will be handling the press office, consumer PR and activations.

Ruth McGrath, Brand Marketing Manager at Nicholas & Harris said: “Aubergine stood out because of their journalist-led approach but also for their ability to step back and look at the bigger picture.

“It’s an exciting time for our brands with some innovative NPD in the pipeline and I’m looking forward to growing and engaging our consumers markets with Aubergine.”

Founded by former BBC and Channel Four journalist Emma Gardner and experienced PR practitioner Verity Clarke, Aubergine works with a network of highly experienced consultants across the UK to produce PR and content campaigns.

The agency has recently been nominated for three industry awards in this year’s PRmoment Awards including Boutique Agency of the Year alongside campaign awards Media Relations of the Year and FMCG Campaign of the Year for their work with client, leading health drink brand Chuckling Goat.

Aubergine co-founder, Verity Clarke, said: “Both Vogel’s and Livlife are challenger brands and are experimenting with innovation which is really going to shake up the bread category. We are over the moon to be representing them into 2021.”