We have been busy over the summer months and have a series of new client wins that we are delighted to reveal.
First up is the campaign work for Organic September, an annual initiative run by the Organic Trade Board, to create an idea that would "pop" with the media and delivered a stunt in its entirety from concept to delivery in 10 working days alongside freelance senior creative producer, Emma Thomas, and Helix 3D.
Inspired by the Faraway Tree by Enid Blyton, the organic “tree shop” had produce was lowered from the branches by the ShopTREEpers to communicate the organic alternatives of everyday food items such as eggs, bread, wine, fruit and vegetables that are available.
The installation was created in response to a survey by Aubergine and the Organic Trade Board, which found that over two thirds of Britain’s would swap a regular grocery item for an organic alternative during Organic September and over 12 million of those surveyed are more likely to buy organic products than they were before the COVID-19 pandemic.
“We appointed Aubergine in the midst of covid-19 and we are delighted to be working with them to navigate the changing landscape. They have been quick to adapt, to be creative and are constantly looking for positive ways to work with the media in this uncertain time including a really innovative socially distanced media stunt of an Organic Pop-up Shop in a Tree,” said Cristina Dimetto at Organic Trade Board.
Aubergine co-founder, Verity Clarke, said: “We are a small, nimble team which has meant we’re able to adapt to the media’s moving target and pull together a socially distant stunt that still turns heads.
“We are operating within the fast-growing and sustainable sectors of food, health and tech and we are gaining a positive reputation within the industry."