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      <image:title>We are Aubergine</image:title>
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    <loc>https://weareaubergine.com/blog/2026/3/30/axisbiotix-drinkable-skincare-launch</loc>
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    <lastmod>2026-03-30</lastmod>
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      <image:title>We are Aubergine - Drink your way to better Skin: The AxisBiotix launch that made headlines - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>We are Aubergine - Drink your way to better Skin: The AxisBiotix launch that made headlines - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://weareaubergine.com/blog/2026/3/3/turning-yorkshire-puddings-into-headlines-how-we-helped-maki-amp-ramen-hit-targets</loc>
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    <priority>0.5</priority>
    <lastmod>2026-03-03</lastmod>
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      <image:title>We are Aubergine - Turning Yorkshire puddings into headlines: How we helped Maki &amp;amp; Ramen hit target - Make it stand out</image:title>
      <image:caption>Iced Yorkshire Tea Matcha - created by Maki &amp; Ramen with Aubergine PR</image:caption>
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    <loc>https://weareaubergine.com/blog/2025/12/9/aubergine-feeling-festive-after-harewood-house-2026-press-office-win</loc>
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    <lastmod>2025-12-09</lastmod>
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      <image:title>We are Aubergine - Aubergine feeling festive after Harewood House 2026 press office win - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/578e8391e6f2e1545f82f589/32738a12-6062-4540-a350-b284db6bc07d/A+Glittering+Invitation%2C+Christmas+at+Harewood+2025%2C+Tom+Arber+and+Harewood+House+Trust+%2899%29.jpg</image:loc>
      <image:title>We are Aubergine - Aubergine feeling festive after Harewood House 2026 press office win - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weareaubergine.com/blog/2025/9/23/sushi-meets-yorkshire-pud-how-aubergine-pr-cooked-up-the-ultimate-yorkshire-japanese-fusion-menu</loc>
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    <lastmod>2025-09-23</lastmod>
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      <image:title>We are Aubergine - Sushi Meets Yorkshire Pud: How Aubergine PR Cooked Up the Ultimate Yorkshire-Japanese Fusion Menu</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/578e8391e6f2e1545f82f589/1758632676167-EXGYB5QYC7CYPL0FP79N/Iced+Yorkshire+Tea+Matcha+as+part+of+Maki+%26+Ramen%27s+bold+new+dishes+for+Yorkshire+Day2+%281%29.JPG</image:loc>
      <image:title>We are Aubergine - Sushi Meets Yorkshire Pud: How Aubergine PR Cooked Up the Ultimate Yorkshire-Japanese Fusion Menu</image:title>
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    <image:image>
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      <image:title>We are Aubergine - Sushi Meets Yorkshire Pud: How Aubergine PR Cooked Up the Ultimate Yorkshire-Japanese Fusion Menu</image:title>
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    <image:image>
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      <image:title>We are Aubergine - Sushi Meets Yorkshire Pud: How Aubergine PR Cooked Up the Ultimate Yorkshire-Japanese Fusion Menu</image:title>
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    <image:image>
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      <image:title>We are Aubergine - Sushi Meets Yorkshire Pud: How Aubergine PR Cooked Up the Ultimate Yorkshire-Japanese Fusion Menu</image:title>
    </image:image>
    <image:image>
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      <image:title>We are Aubergine - Sushi Meets Yorkshire Pud: How Aubergine PR Cooked Up the Ultimate Yorkshire-Japanese Fusion Menu</image:title>
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  <url>
    <loc>https://weareaubergine.com/blog/2025/6/23/pr-and-the-power-of-christmas-in-july-why-food-and-lifestyle-brands-need-to-act-now</loc>
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    <priority>0.5</priority>
    <lastmod>2025-06-23</lastmod>
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  <url>
    <loc>https://weareaubergine.com/blog/2025/5/8/aubergine-tackles-pr-for-fourfive</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-08</lastmod>
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      <image:title>We are Aubergine - Aubergine “tackles” PR for health &amp;amp; supplements brand - Make it stand out</image:title>
      <image:caption>Verity Clarke and Emma Gardner, both former journalists, have had resounding success with achieving coverage for the health brand.</image:caption>
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  </url>
  <url>
    <loc>https://weareaubergine.com/blog/aubergine-named-in-top-agencies-to-watch-in-the-north</loc>
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    <priority>0.5</priority>
    <lastmod>2023-09-18</lastmod>
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  <url>
    <loc>https://weareaubergine.com/blog/2022/10/20/-reclaimed-waste-mermaids-make-a-splash-for-world-ocean-day</loc>
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    <priority>0.5</priority>
    <lastmod>2023-06-28</lastmod>
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      <image:title>We are Aubergine - Reclaimed waste mermaids make a splash for World Ocean Day - Make it stand out</image:title>
      <image:caption>Sydney Mermaid Sally Giblin (left) and Yorkshire Mermaid Helen Hill (right)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weareaubergine.com/blog/2022/10/20/-nhsunderwater-climatechange</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-28</lastmod>
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      <image:title>We are Aubergine - NHS underwater: Unprecedented coverage for a huge climate change issue - Make it stand out</image:title>
      <image:caption>Floodwaters outside 999 call centre at Fairfields, Doncaster - Yorkshire Nov 2019</image:caption>
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  </url>
  <url>
    <loc>https://weareaubergine.com/blog/2023/6/26a-day-in-the-life-of-an-aubergine-pr-intern</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-18</lastmod>
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      <image:title>We are Aubergine - A day in the life of an Aubergine intern - Make it stand out</image:title>
      <image:caption>Aubergine PR Intern- Isabelle Ellerington-Holden</image:caption>
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  </url>
  <url>
    <loc>https://weareaubergine.com/blog/2022/6/15/aubergine-shortlisted-for-prmoment-award-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/578e8391e6f2e1545f82f589/eb86798b-8c8b-46cd-b670-c7212a8f7265/%28From+left+to+right%2C+Verity+Clarke%2C+Emma+Gardner%2C+Isobel+King%29..jpg</image:loc>
      <image:title>We are Aubergine - Aubergine shortlisted for PRMoment Award 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/578e8391e6f2e1545f82f589/8f56ff63-f808-417e-981f-859e646b9920/PRMA+23.jpg</image:loc>
      <image:title>We are Aubergine - Aubergine shortlisted for PRMoment Award 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weareaubergine.com/blog/2022/6/15/aubergine-grows-team-following-hat-trick-of-new-business-wins</loc>
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    <priority>0.5</priority>
    <lastmod>2023-03-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/578e8391e6f2e1545f82f589/1676884517525-NVFVXB7KBMGZYITRUU0K/2+AUB.jpg</image:loc>
      <image:title>We are Aubergine - Aubergine grows team following hat-trick of new business wins - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/578e8391e6f2e1545f82f589/56164e7d-951c-41a4-a9e1-d80183ca560b/Isobel+King%2C+Junior+Account+Executive%2C+Aubergine.jpg</image:loc>
      <image:title>We are Aubergine - Aubergine grows team following hat-trick of new business wins - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weareaubergine.com/blog/2022/6/15/aubergine-strengthens-femtech-pr-credentials</loc>
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    <priority>0.5</priority>
    <lastmod>2023-02-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/578e8391e6f2e1545f82f589/1667283392210-EXN0WYPSO65PUUX89PEX/20221019_00204.jpg</image:loc>
      <image:title>We are Aubergine - Aubergine strengthens FemTech PR credentials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weareaubergine.com/blog/2022/10/20/-targeting-world-menopause-month-october</loc>
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    <priority>0.5</priority>
    <lastmod>2023-06-26</lastmod>
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      <image:title>We are Aubergine - Thought leadership campaign targeting World Menopause Month - Make it stand out</image:title>
      <image:caption>Profiling Hoopsy Founder Lara Solomon in the UK’s best media</image:caption>
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  </url>
  <url>
    <loc>https://weareaubergine.com/blog/2022/10/20/profiling-hoopsy-founder-lara-solomon-in-the-uks-best-media</loc>
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    <priority>0.5</priority>
    <lastmod>2022-10-25</lastmod>
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      <image:title>We are Aubergine - Profiling Hoopsy Founder Lara Solomon in the UK’s best media - Make it stand out</image:title>
      <image:caption>Profiling Hoopsy Founder Lara Solomon in the UK’s best media</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weareaubergine.com/blog/2022/10/20/creating-a-buzz-for-organic-september-2022</loc>
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    <priority>0.5</priority>
    <lastmod>2022-10-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/578e8391e6f2e1545f82f589/1666276902225-44IO2UBKIOTIV2U3AOMK/Screen+Shot+2022-10-17+at+10.50.21.png</image:loc>
      <image:title>We are Aubergine - Creating a buzz for Organic September 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/578e8391e6f2e1545f82f589/1666276957404-U0IT93C0QL9JNY5C9GC7/Screen+Shot+2022-10-06+at+10.59.07.png</image:loc>
      <image:title>We are Aubergine - Creating a buzz for Organic September 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weareaubergine.com/blog/2022/6/15/aubergine-serves-up-tasty-filippo-berio-win</loc>
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    <priority>0.5</priority>
    <lastmod>2023-02-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/578e8391e6f2e1545f82f589/1655295443872-DDKNP1NPXA8ZDJ8XIX2N/Co-founders+and+directors+of+Aubergine+Emma+Gardner+%28L%29+and+Verity+Clarke+%28R%29+celebrating+their+new+PR+and+social+media+contract+for+Filippo+Berio.+The+pair+were+attending+a+Filippo+Berio+charity+event+at+Buon+Apps+in+Otley.JPG</image:loc>
      <image:title>We are Aubergine - Aubergine serves up tasty Filippo Berio win - Make it stand out</image:title>
      <image:caption>Emma Gardner and Verity Clark, co-founders of Aubergine, at a Filippo Berio charity event in Otley.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weareaubergine.com/blog/2022/5/5/creating-media-buzz-around-personalised-rum-bottles-for-fathers-day</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-05</lastmod>
  </url>
  <url>
    <loc>https://weareaubergine.com/blog/2022/5/4/news-generated-research-for-climate-charity-hope-for-the-future</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-04</lastmod>
  </url>
  <url>
    <loc>https://weareaubergine.com/blog/2022/4/13/aubergine-shortlisted-for-three-major-pr-industry-awards</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-13</lastmod>
  </url>
  <url>
    <loc>https://weareaubergine.com/blog/2022/3/2/a-healthy-start-to-2022-for-aubergine</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-02</lastmod>
  </url>
  <url>
    <loc>https://weareaubergine.com/blog/2022/1/6/weve-brewed-up-a-sustainable-coffee-roastery-win</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-06</lastmod>
  </url>
  <url>
    <loc>https://weareaubergine.com/blog/launching-a-brewery-during-lockdown</loc>
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    <priority>0.5</priority>
    <lastmod>2021-10-19</lastmod>
  </url>
  <url>
    <loc>https://weareaubergine.com/blog/standing-up-for-british-standards-with-wwf</loc>
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    <lastmod>2021-10-19</lastmod>
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  <url>
    <loc>https://weareaubergine.com/blog/case-study-hilltop-a-product-placement-campaign-with-buzz</loc>
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    <priority>0.5</priority>
    <lastmod>2021-10-19</lastmod>
  </url>
  <url>
    <loc>https://weareaubergine.com/blog/2021/10/18/maximise-tesco-listing-for-healthy-ketchup-brand-dr-wills</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-19</lastmod>
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  <url>
    <loc>https://weareaubergine.com/blog/2021/10/18/organic-septembers-shop-in-a-tree</loc>
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    <priority>0.5</priority>
    <lastmod>2021-10-18</lastmod>
  </url>
  <url>
    <loc>https://weareaubergine.com/blog/2021/6/10/international-charity-appoints-aubergine-to-launch-uk-pr-push</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-10</lastmod>
  </url>
  <url>
    <loc>https://weareaubergine.com/blog/2021/3/24/leeds-is-slowly-becoming-the-media-hub-it-deserves-to-be</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-24</lastmod>
  </url>
  <url>
    <loc>https://weareaubergine.com/blog/2021/3/17/healthy-results-for-immunity-brand-tonic-health</loc>
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    <priority>0.5</priority>
    <lastmod>2022-11-09</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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